R. Michael Hendrix is a Location Head at IDEO in Boston providing leadership for brand strategy and creative culture. Prior to
beginning at IDEO he served for six years as Chief Brand Officer and
Creative Director of Tricycle, Inc., a sustainable design company that
he co-founded. Other career roles over the last 15 years have included agency work,
university teaching, and freelancing.
Michael's design career
has been a pursuit of beauty and transformation. Under his direction
Tricycle received numerous recognitions for sustainable design and
leadership from the the Smithsonian Institute, Business Week magazine,
the Governor of Tennessee, the Prince of Denmark and England's House of
Commons, as well as the professional design associations of AIGA, IIDA,
AIA, ASID and IDSA.
Additionally Hendrix's creativity has
merited awards from all of the major American design associations and
publications including the One Show, Type Directors Club, Print, How,
and Communication Arts.
In 1997 he co-founded Local 133, a
Chattanooga design club that became AIGA's 50th chapter in 2006. He
served the community as a director of the local chapter until moving to
Boston in 2008.
In 2008 Michael was selected as a Marshall
Memorial Fellow, a trans-Atlantic fellowship of the German Marshall Fund of the United States, established to enrich Euro-American
relations. In 2008 he was also named an AIGA Fellow. Hendrix holds a
Bachelor of Fine Arts in Graphic Design from the University of
Tennessee.